SALES and MARKETING

Tips for Successful Selling and Marketing

Customer Complaints – From the Business Owner’s Point of View

Customer complaints are a 2-way street. Do business owners have complaints about their customers? You bet they do! Here’s a list and some advice.

Brand Promises vs. Exceeding Expectations

What are your customers’ expectations?  Do you exceed them? What are you promising your customers every time they interact with your organization?

Small Business Challenges in Fostering Customer Engagement

What is “customer engagement” and what are a sampling of small business owners doing to foster it?

Secrets Of Successful Selling

If selling were so easy, there wouldn’t be any secrets to reveal. But for those of us who have to work at it, I’ve uncovered a few things that might improve your sales approach and help to close the deal.

We Love Generating Sales Leads

How often have you heard this spoken at your company?  Probably never.  Jim Barrett of Leads4Growth discusses the essentials of generating leads.